OK, now you have your website up and running, and you have quite few nice items for sale, probably you also offer some interesting services, everything looks quite elegant, except one slight problem, no one is visiting your site. You’ve tried the traditional way, you distribute cards in the parking lot, attending shows to give out catalog and gifts, mail out coupons to thousands of potential customers, only to find that there is still not too many people will come to your site, not mention make enough sales to cover your cost. What happened? Why all these proven ways of doing business don’t work here? The reason is simple, people are relying on search engines to find them deals, they won’t be able to see you if you’re not visible on search engines.

How to make your site visible on the search engines? To make your site seen by people, you need to be on the first page of google and other search engines, preferably in top 3 positions, otherwise you won’t get too many visits from the search page. How do you get your website into the top results? The answer is SEO, search engine optimization. The slightly outdated way to do it is link building, you hire someone to build one way links to your websites, the problem with this strategy is that first you have to pay by the amount of links they build, if you have more than a few 10s of keywords you will end up paying some big money for “quality” links, by quoting “quality” brings the second point, they put links on all kinds of websites, directories aside, most of the sites on which they put links are close to pure spam sites, and those sites don’t get updated frequently and have too many unrelated links on them. Besides, most search engines are favoring context links more than pure links, so this strategy is still useful but won’t make you as successful as it used to be. These problems have a solution, which is Article Marketing.

With article marketing, you post articles to a lot different blogs, directories, search engines will pick up these articles and the contextual links inside will be counted. The more articles you distribute the more one way back links you will gain, the chance of your site shows up in top search results will improve significantly. You can write articles about your products yourself, or you can hire someone else to write articles for you, either way, you have you articles about your products, usually you will have two different types of articles, one type is PR like articles, these articles are single piece articles, meaning you’ll distribute exact same articles no matter how many articles you’re going to distribute, another type is called spinnable articles, this type of articles are made for both human and search engine, some of them are of high quality and can be read by human, some of them are spinned by software and made just for search engine. In reality, both type of articles will work, since search engine can’t distinguish human readable ones from spam ones. This situation may change in the future, so I suggest that you should stick to high quality spinnable articles, and post articles to reputable blogs and directories, not those made for sale ones.

Technorati Tags: article marketing, seo, spin article