Lately google did something to their ranking algorithm, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it becomes clear that linking campaign the old way is the thing of past, probably due to links crammed sites being thrown away by google.
What is old way of link building any way? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, and most of them are useless, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
maybe a few examples will make it clear. When I got into online marketing long time ago, I started promote the keyword, ratchet straps , at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, finally the rank improved a lot, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, not too many plain links have been built, now we have really good ranking for this keyword. Now contextual links win the battle, then what? In fact the only thing matters here is content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, take a look at this blog, mobile business , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few really nice keywords now. Now you can see, Article Marketing with great content is the way to go.
At the end of day all you have to do is to create attractive content, publish and share with people, promote your business with the content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, now all we have to do is to give our love for creating and sharing great content and not to worry about the search results all the time.